HeyGen vs sync.
7 facts side by side from each company’s published specs and prices, plus our same-brief bench where both have run it. By GoCrazyAI Lab, method here.
HeyGen
by HeyGen · Video Translate, AI Lip Sync
sync.
by sync. labs · sync-3
The short answer
sync. wins 2 of the 3 rounds a number or a yes/no can decide, HeyGen takes 1. In the Best lip-sync AI tools guide HeyGen is #3 (Best for translating your videos) and sync. is #2 (Best for re-syncing real footage).
HeyGen wins
1 / 3
HeyGen translates your own video into 175+ languages and re-syncs the lips in one step, including several faces at once. It is the most complete option for business and creator channels.
sync. wins
2 / 3
sync-3 is a dedicated lip-sync model that copes with close-ups, profiles and partly covered faces, outputs up to 4K and takes photos too. Per-second pricing and editor plugins make it the professional default.
Round by round
Bold marks the winner of a row; rows without a number or yes/no have no winner. As published, checked September 25, 2026.
| Spec | HeyGen | sync. |
|---|---|---|
| Cheapest paid plan | $29/mo (Creator, 600 credits) | $5/mo + $0.05 per second (Hobbyist, watermarked) |
| Works from | Video, photo or avatar, with audio or script | Video or photo, with audio or text |
| Longest job | 1800 min | 60 min |
| Languages | 175+ | 95+ |
| Top resolution | 1080p (4K on Pro) | Up to 4K (sync-3) |
| API | Yes | Yes |
| No-cost plan | Yes: 3 videos a month, 1 minute, watermarked | Yes: 3 generations a month, 20 seconds each |
By the numbers
- HeyGen30 min
- sync.1 min
- HeyGen$29
- sync.$5
See them work
HeyGen: what we like
- The widest language coverage here, with translation, voice and lip sync in one step.
- Syncs several faces in one video.
Watch out for
- Credit costs vary by model and are hard to predict.
- A digital twin of a person requires that person’s own recorded consent video.
sync.: what we like
- Handles close-ups, profiles and partly covered faces on real footage.
- Pay per second, with an API, SDKs and plugins for Premiere, Resolve and ComfyUI.
Watch out for
- The $5 plan keeps a watermark; the first plan without one is $19.
- Long jobs need higher tiers: one minute per job on Hobbyist, 30 on Scale.
Make it on GoCrazyAI
Make the whole thing on GoCrazyAI
Make the photo talk or sing in the Lip Sync Studio, and prepare the voice, song and footage around it, all on the same credits from $9.99 a week.
Frequently asked questions
Which is cheaper to start, HeyGen or sync.?
HeyGen starts at $29/mo (Creator, 600 credits); sync. at $5/mo + $0.05 per second (Hobbyist, watermarked). No-cost tier: HeyGen yes: 3 videos a month, 1 minute, watermarked, sync. yes: 3 generations a month, 20 seconds each. Prices as published on each company's pricing page, checked September 25, 2026.
Longest single job on the cheapest paid plan: HeyGen or sync.?
HeyGen: 30 min. sync.: 1 min.
Can I use either on GoCrazyAI?
HeyGen is a separate product; the GoCrazyAI tools below do the same job on one subscription. sync. is a separate product; the GoCrazyAI tools below do the same job on one subscription.
Sources
- HeyGen: HeyGen pricing
- HeyGen: HeyGen AI lip sync
- HeyGen: HeyGen moderation policy
- sync.: sync. pricing
- sync.: sync-3 model docs
- sync.: sync. terms
GoCrazyAI publishes this comparison. Product names are trademarks of their owners; neither company sponsored, reviewed or endorsed this page. Facts are summarised from the sources above and may have changed since the dates shown.
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